Paid Digital Marketing Specialist

Website PT. ATNetwork (Airpaz)

Online Travel Agent

Job Description
• Develop, execute, and optimize cutting-edge digital campaigns starting from concept creation to launch
• Working with cross-department to align campaign strategies and organization goals
• Provide call-to-action insights into campaign performance for relevant stakeholders
• Define, measure, and evaluate relevant paid media KPIs
• Building out media buys for various ad platforms and manage the day-to-day execution of paid media
• Control and manage the overall budget for paid media
• Conduct in-depth keyword and website research, ad grouping and audience targeting
• Keep updated on travel industry best practices and new technologies
• Stay up-to-date with digital marketing trends, potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
• Monitor market intelligence and keep track of competitor movement and market situation
• Have knowledge and experience on online advertising platform, such as Google Ads (Search & Gdn), Facebook Ads, and other digital marketing channel
• Assist developing and implementing marketing strategies for Brand awareness to acquire new customers and generate leads across e-commerce platform
• Assist on creating, maintaining, and optimizing all paid campaigns
• Execute and support integrated marketing campaigns across the region to get solutions.
• Provide campaign analysis and report it to understand the ROI of these programs and campaigns for optimization and continuous improvement in all marketing plan
• Identify fresh and interesting topics for digital content
• Work with creative teams to generate visual content of the ads
• Manage and contribute to any internal & external communication activities.
• Willing to be placed in North Jakarta

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