Manager, Marketing Technology
About you
- You’re a go-getter with mad juggling skills (or multiple hats) who can thrive in a fast-paced, agile environment.
- You have a strong thirst for knowledge and are driven to find solutions that don’t exist yet.
- You are comfortable with ambiguity and extremely resourceful (in your past life you could’ve been a detective)
- You always find a way to get things done without sacrificing the quality of your work, integrity and values. No task is off limits for you.
- You are humble and prioritize the success of the team over your own with an eagerness to help those around you.
- You don’t shy away from challenges and have the ability to bounce back from setbacks.
About This Role
- Develop and execute a comprehensive marketing technology strategy aligned with our business objectives. Stay updated with industry trends and identify opportunities for leveraging new tools and technologies to improve marketing effectiveness.
- Assess, select, and implement marketing technology tools and platforms that align with our marketing goals. Collaborate with cross-functional teams, such as marketing, IT, and sales, to ensure seamless integration and optimal utilization of the tools.
- Oversee the administration, configuration, and day-to-day management of marketing technology tools. Ensure data accuracy, troubleshoot technical issues, and provide training and support to end-users.
- Manage data integration and synchronization across marketing tools, CRM systems, and other relevant platforms. Ensure data integrity, accuracy, and compliance with data privacy regulations.
- Utilize marketing technology tools to generate insights, track key performance metrics, and create comprehensive reports on campaign performance, ROI, and other relevant analytics. Provide recommendations for optimization based on data-driven insights.
- Collaborate with stakeholders to streamline marketing processes, automate repetitive tasks, and improve operational efficiency through the effective utilization of marketing technology tools.
- Build and maintain relationships with marketing technology vendors. Stay abreast of updates, negotiate contracts, and ensure vendor performance meets expectations.
- Conduct training sessions and workshops to educate team members on marketing tech tools, best practices, and new features. Provide ongoing support to ensure the team maximizes the tools’ potential.
- Ensure compliance with data protection regulations, privacy policies, and industry best practices related to marketing technology tools. Implement necessary security measures to safeguard data integrity.
- Stay updated on emerging marketing technology trends, tools, and methodologies. Proactively identify opportunities for innovation and improvement within the marketing technology landscape.
What is required and what we’re looking for
- Bachelor’s degree in marketing, information technology, or a related field.
- Proven experience managing marketing technology tools and platforms.
- Strong understanding of marketing processes, automation, and analytics.
- Familiarity with CRM systems, marketing automation platforms, data management, and analytics tools.
- Proficiency in data analysis and reporting.
- Excellent problem-solving and troubleshooting skills.
- Strong project management and organizational abilities.
- Effective communication and collaboration skills.